LinkedIn is considered THE MOST important business networking platform.
LinkedIn, the professional social networking platform has actually been around longer than Facebook, Twitter, Snapchat, and Instagram.

For today’s professionals, it’s more relevant than ever.

Why? Because it hosts more than 500 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities.

From business development networking, seeking a new job, to maintaining your personal brand, LinkedIn is an important part of your professional development.

Why LinkedIn is SO Important!

(1) You can build your personal brand

For any individual looking to boost their professional development, it’s important to build your professional brand. Your brand helps you to stand out from others in your industry, highlights what makes you valuable, even shows you as a subject matter expert in some cases.

Use LinkedIn and the plethora of fields available to build and market your online brand.

(2) Boost your Google ranking

Chances are, if you apply to a job, one of the first things an employer will do is Google your name. Even emailing a new client could result in a Google sweep of your name.

If you’ve never Google’d yourself, now’s the time.
See what pops up on the first page of results?

This is why LinkedIn is important: Ranking on Google’s first page can be difficult, but LinkedIn is a well-known and powerful network — and Google’s into it. Because of that, it’s typically easier to get your LinkedIn page to rank on Google versus your homemade website or online portfolio.

If your LinkedIn profile is the first thing a prospective employer will see, then maybe it’s time to get one … or edit your existing one to stand out among the crowd.

(3) LinkedIn jobs and recruitment

LinkedIn is a powerful search and review tool for job seekers AND employers.

You can use LinkedIn to search its extensive job board — and even apply to jobs — through the networking platform.

Search jobs by keywords and location. Even if you’re not actively seeking new employment, you can set job alerts based on your career interests to regularly receive email updates and stay in the loop.

With LinkedIn’s premium account, you can access more information about job openings.

(4) It is the BEST source of business contacts and connections

LinkedIn used within the business world replaces the need to store and refer to business cards and client contact folders.

Rather than stuffing business cards in your desk drawer or adding their email addresses to your outdated address books, add these folks on LinkedIn when you meet them. The platform can also integrate to various social networks.

(5) Business Development – researching companies and employees

As a business owner or business development manager, LinkedIn provides the most current version of people, companies, contacts and history.  It allows you to easily prospect and engage with new clients.  Learn more about using LinkedIn for business development.

As an employee, if you’re applying for jobs, you can use LinkedIn to research company information, news and insights, products and services, and their employees.  You might get a good feeling for its culture and its people to make sure it’s a fit for you before diving into the interviews or even accepting job offers.

(6) Industry news and updates

Connect to the hundreds of thousands of industry specialists groups available on LinkedIn.

Just like other social networks, LinkedIn aggregates a timeline when you log in. There, you’ll find news updates from your connections, your joined groups, and your company. It’s both fun and wise to keep tabs on industry trends and reports.

(7) Networking, Networking, Networking and more Networking…

If you want to grow your career or professional development, then you MUST be networking.

LinkedIn is such an important networking tool.

Even if you’re a bit of an introvert and maybe hate networking events, you can still build and maintain meaningful LinkedIn connections. Take advantage of the LinkedIn Groups and also some of the paid features of LinkedIn Premium.

Learn more about how to use LinkedIn for building networks

How to build a GREAT LinkedIn profile

Need some help to update and market your LinkedIn profile?

We can help you with a personalised LinkedIn makeover that’ll help you build your brand, attract recruiters, and grow your network.

Profile Optimisation

We work with you to review and update each section of your profile.  We refine and improve the content to bring the profile up to the current industry level of LinkedIn.
This relies on you having the necessary information that so we can optimise your LinkedIn profile.

Excludes: Redesign of your personal brand (profile, message, brand)

Investment: $495.00 +gst

Personal Brand Development

Creation of your personal brand identity, message and value offer.  This service includes the design of your profile description, elevator pitch which is then used across your LinkedIn profile.

Investment: $695.00 +gst

Developing Organic Traffic and Growth

Content Creation: The design of 3 industry articles and 3 updates that can be posted onto your LinkedIn Profile.  We use traffic generation tools to link articles back specific pages on your website and social media.

Investment: $895.00 +gst


Who is Robert Durrant?

Robert Durrant provides high-performance mentoring, coaching and skill development services to help you set and achieve your personal and professional goals.

To learn more about the mentoring and coaching services available from Robert Durrant, please visit our Mentor Programs or Coaching Services page or call 03 9429-2293 or email