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Robert Durrant mentoring

Can't see the Wood for the Trees!

How small businesses get tangled up in minor issues, losing sight of strategic opportunities for growth and sales.

It’s easy to get caught up in the smaller aspects of your business and forget who your real customers are and what they truly want.

Here’s a reality check: the market evolves, buyer journeys shift, and customer needs transform over time. Change is inevitable...

Are You Keeping Up?

Business owners can become blindsided by what they think customers want, while the market moves forward.

Your business needs to evolve with changing buyer behaviours influenced by social media, new products, and unique experiences. Today’s shoppers seek total solutions that solve problems or provide emotional enrichment.

Steps to Stay Ahead

Refresh Your Market Intelligence: Continuous research and analysis are crucial. Regularly update your understanding of market trends, customer preferences, and industry shifts. Use surveys, customer feedback, and market reports to stay informed.

Competitor Analysis: Understand what your competitors are doing differently. Analyse their previous and current strategies, product offerings, and marketing campaigns and learn why they changed.

Industry Events: Attend conferences to stay updated on trends. Industry events are treasure troves of information on emerging trends, new technologies, and best practices. Network with peers, attend workshops, and listen to expert panels to gain insights that can drive your business forward.

Networking: Engage with industry leaders, marketing pros, and even competitors. Building relationships with key players in your industry can provide valuable perspectives and advice. Join professional associations, participate in online forums, and schedule regular meetings with mentors and advisors.

Local Forums: Participate in local business groups like the Chamber of Commerce. These organisations can help you to connect with fellow businesses and community leaders to help you understand local market dynamics and stay informed about regional economic conditions.

Get out from behind the Desk: Travel, visit, and see what’s happening outside your office. Stepping out of your daily routine can offer fresh perspectives and inspiration. Visit other businesses, explore different markets, and immerse yourself in new experiences to spark innovative ideas and solutions. 


Embrace Change for Long-Term Success

Resistance to change can lead to missed opportunities and stagnation and businesses that keep clinging to outdated practices often find themselves falling behind (or out of business).

Typically, after 7-10 years, these messages start to fade, failing to resonate with the new generation of customers or reflect current market trends. As markets evolve, technologies advances, and customer expectations shift, it’s crucial that your marketing strategy, branding and marketing value messages are refreshed to remain relevant.

Related Content: Investing in your Brand

To thrive in a competitive landscape, embracing change is not optional—it's essential.

Adapt, innovate, and keep your business ahead of the curve! Continuously review and refine your strategies and be open to new ideas and approaches. Change is the fuel for growth and innovation, ensuring your business remains dynamic and competitive.

Related Content: Embracing Change

For more insights and strategies to stay ahead, register your email and join the conversation!

Robert Durrant

High-Performance Mentor and Coach


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