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Robert Durrant mentoring

Why it’s SO IMPORTANT to have a LinkedIn Profile

Updated: Jan 8

Why its SO important to have a profile on LinkedIn, the world’s MOST recognised business networking platform.

LinkedIn is a professional social networking platform which has been around longer than Facebook, Twitter, Snapchat, and Instagram.

With more than 500 million professional profiles, LinkedIn provides an almost unlimited supply of business network connections and job opportunities.

For today’s industry professionals, it’s CRITICAL that they have a LinkedIn profile!

Did you Know?

91% of Australian executives rate LinkedIn as their first choice for professionally relevant content.

Why LinkedIn is SO Important!

1. You can build your professional brand

If you’re interested in professional development, one part of this journey is to build your professional brand. Having a strong professional brand allows you to stand out from others in your industry, highlights what makes you valuable; it can even position you as a subject matter expert.

LinkedIn profiles can be customised with different section modules to help you explain your work history, skills, education to help you build and promote your online professional brand.

Around 45% of LinkedIn content consumers are in upper-level positions (managers, VPs, Directors, and C-level management).

It is absolutely critical that you correctly build AND maintain your LinkedIn profile!

2. Boost your online visibility

If you apply for a job, one of the first things an employer does is Google your name.

If your LinkedIn profile has quality industry-related articles and content, potential clients have a far greater chance of finding you.

LinkedIn profiles rank high on Google, as opposed to your employer or personal websites.

Having a GREAT profile on LinkedIn will boost your visibility and help you;

  • Appear in more employer searches

  • Increase your business networking ability

  • Drive your sales and business development

  • Promote your professional or business brand.

3. LinkedIn recruitment

LinkedIn is a powerful search and review tool for job seekers AND employers.

You can use LinkedIn to search through its extensive job board and even submit an application?

Search jobs by keywords and location. Even if you’re not actively seeking new employment, you can set job alerts based on your career interests to regularly receive email updates and stay in the loop.

Each month, 100 million job applications are submitted on LinkedIn.

Why not try a LinkedIn Premium Account?This will give you more access to training and additional information about job openings.

4. LinkedIn education

LinkedIn Learning is their online learning education centre.  You can explore over 16,000 free and paid courses.

Advance your career by learning business and technology skills using a range of online video tutorials and learning tools.

Please take advantage of their first-month free option.

5. Business Development – your BEST sources of business contacts!

80% of B2B sales leads come from LinkedIn.45% of business marketers have gained customers through LinkedIn.B2B Marketers prefer to use LinkedIn over Facebook.

LinkedIn, with its 500 Million+ profiles, has quickly become the central location to search and engage with business professionals.

Profile visibility and content on LinkedIn makes the research and personalised engagement process MUCH more effective. Because of the transparency between LinkedIn profiles, LinkedIn messages have a 300% higher response rate than traditional email.

LinkedIn Premium members who subscribe to their Sales Navigator tools can utilise advanced business development functions.  LinkedIn third-party plugins can also integrate into various social networks or even your website.

Want to improve your LinkedIn Networking Ability?

6. Industry news and articles

7 out of 10 professionals describe LinkedIn as a trustworthy source of professional content.50% of B2B buyers use LinkedIn when making purchasing decisions.LinkedIn Posts that include a link receive a 200% increase in engagement.

Just like other social networks, LinkedIn provides you with a timeline news feed which provides you with a range of news updates and articles.

You can also connect to the hundreds of thousands of industry specialist groups that are available on the LinkedIn network.  You can interact with other professional people with common interests or dealing with similar challenges.

7. Networking, Networking, and more Networking…

We cannot place enough emphasis on the networking ability that LinkedIn provides you.

If you are serious about growing your career or working on your professional development, it’s CRITICAL that you have a quality and up to date LinkedIn profile.

LinkedIn drives more than 50% of social traffic to B2B sites and is considered the most credible source of content.

Even if you’re a bit of an introvert, or perhaps dislike networking events, you can still achieve much of the same outcomes using LinkedIn and LinkedIn Groups.

How to build a GREAT LinkedIn Profile

Need some help to update and market your LinkedIn profile?

We can help you with a personalised LinkedIn Profile Makeover that will build your brand, attract recruiters, and grow your business development network.

LinkedIn Profile Optimisation

Want to have a kick-arse profile on LinkedIn?

I’ll work with you to review and design your profile, adding in industry-relevant profile sections that will make you stand out from the crowd.

We’ll refine and improve the content and benchmark it to your others in your industry segment.

Service includes:

  • Brand Experience & Perception review

  • Profile design & layout

  • Profile message and industry positioning

  • Credibility, trust & industry relevance strategy

  • Client engagement & sales strategy and tactics.

Investment: $495.00 +gst View Program Details

Professional Brand Development

Before you begin marketing yourself on LinkedIn, it’s essential that you’ve got a well-crafted professional brand identity, message and value offer.

This Brand Development Service helps you to define your professional brand e.g. what you stand for and the value you bring to your customers!

Service includes:

  • Brand profile description

  • Elevator pitch

  • Value proposition

  • Skills and expertise summary

  • Target market & audience segmentation

  • Credibility & subject expertise plan.

Investment: $495.00 +gst View Program Details

Selling on LinkedIn Service

My Selling on LinkedIn Service is a 4-module system which has been designed specifically for business owners, managers, sales or account managers to want to use LinkedIn as a cost-effective business development tool.

Module 1. Creating your Professional Brand Learn More >>>

Module 2. Optimising your LinkedIn Profile Learn More >>>

Module 3. Growing your Audience and Network Learn More >>>

Module 4. Engaging with your LinkedIn Network to Generate Business Learn More >>>

Bundled Offers: Module 1 + 2 for just $895 +gst (Save $95)

Meet Robert Durrant?

Robert Durrant provides high-performance mentoring, coaching and skill development services to help you set and achieve your personal and professional goals.

To learn more about the mentoring and coaching services available from Robert Durrant, please visit our Mentor Programs or Coaching Services page.

Robert Durrant

High Performance Coach & Mentor


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