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Robert Durrant mentoring

How to Run a Successful Sports Club

Updated: Jan 7

Learn how to run your sports club like a small business, making it more efficient, scalable, and sustainable for the future.

How to Run Today’s Successful Sports Club!

  • MORE than 70,000 sports clubs operate in Australia.

  • 13.2 million existing memberships.

  • 183,000 club volunteers.

Is YOUR sports club successful and also sustainable?

To have a successful well-run sports club, it’s critical that you have a framework in place that gives you a robust organisational process, while still maintaining a focus on delivering value to club members.

Sports clubs that continue to grow, be successful, and contribute back to the community, will need to place a strong focus on its people, processes and systems!

Like many community sports clubs, the people playing on game-days are the same people who volunteer their time to the club committee.

With time and budgetary constraints always being a significant hurdle, it’s ultimately the volunteer committee members who are tasks with the responsibility to make tough operational decisions at the club AND do the hard work!

Factors that influence successful sports clubs

The ONLY way that your club will be successful now and into the future is to have these 4-key factors in place first.

1. Club vision and a plan

2. Great leadership and culture

3. Systems and processes to streamline tasks

4. Funding program to generate revenue

5. Membership development programs.

Building a Successful Sports Club

Robert Durrant Mentoring provides marketing, communication, and strategic advisory services for sports clubs, sports associations, and fitness groups.

Working with your management team, I’ll show you how to implement systems and processes that will streamline your club’s operationsto make it more efficient, scalable and also resilient.

Together, we create a positive and inclusive culture, the foundation that will ultimately drive your club forward and expand your opportunities for membership growth and club funding.

Membership Services

Membership Packages and Offers: Leveraging your memberships with a range of offers, promotions and value-add services

Membership Marketing: Utilising email and social marketing to promote your club and sell memberships

Membership Engagement: Membership engagement programs that connect with club activities and offers with your members.


  • Website Development: Building beautiful and engaging websites that allow your club to promote offers, market events, sell merchandise and memberships.

  • Website Marketing: Increasing your club websites visibility through marketing and SEO services 

  • eCommerce: Turning a static website into a revenue stream by creating an online store to sell products and sponsor advertising.

Marketing and Communications

  • Email Database & SMS Marketing: We provide an email/SMS marketing systems and training services that show you how to leverage your membership database

  • Social Media Marketing: We are a fully-serviced digital agency offering social media and digital marketing services.

  • Culture Management: teaching your club how to build and maintain a sports culture.

Event & Fundraising

  • Events Planning: Helping you events manager to plan out and execute an events calendar

  • Event Marketing: Get more people to your events AND sell more sponsorships

  • Sponsorships and Funding: We work with you to develop a sustainable sponsorship and alternative fundraising program for your club.

“Sports fans that see a brand message or endorsement on social media platforms are 78% more likely to hold a positive perception.”

Ready to Start?

It’s difficult to run a sports club or association with volunteers. It can be almost impossible to find someone at the club who has the time AND skills.

Let me show you how to create a framework that allows current and future members of your sports club to continue to grow the club and maintain it’s legacy.

Book my Kick-Start Marketing Package!

My Kick-Start Marketing Package is specifically designed for sports clubs who are floundering and need to reinvigorate their marketing and communications strategy & tactics. This package will help your club to…

• Grow its Memberships

• Increase Merchandise Sales

• Develop Alternative Revenue Streams

• Grow Events

• Build Better Sponsorships.

Package includes:

• Club Marketing, Communications & Branding review with recommendations.

• Digital Marketing Infrastructure review with recommendations.

• Club Culture review with recommendations.

• Hosted Strategy & Planning Workshop (Leadership team).

• Creation of an updated Brand Identity and Message.

• Development of a Communications and Marketing Framework.

• Hosted Q&A session on how to brand and market your club more effectively

.• Framework to support Memberships, Sponsorships, Funding & Merchandise Sales, Events.

• Facebook set-up and configuration (groups, shop, ads manager, audiences, tracking pixels).

• Social media marketing campaign design and publish (x 1).

• Google SEO and online reviews improvement recommendations.

• Training and handover to club administrator.

• Mentoring Support for 3-months.

• COVID-19 Planning & Support.

•  Optional Extra Services: Website Development and Email Marketing Set-up (POA).

My Kick-Start Marketing Package is provided by rev™ Branding, my digital brand marketing agency. $995.00 +gst (Normally $1,995 +gst) *50% OFF is valid until June 30 2024 and MUST be pre-paid.

Additional Resources

Get in Touch…

Speak with me about how we can work together to increase your brand visibility, grow your marketing reach, and to make your club a success now, and for future years.

Robert Durrant

High Performance Sports Club Mentor & Coach


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